The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...

B2B brands are introducing new leadership roles to help reset the relationship with marketing, according to exclusive new Marketing Week data. According to the 2025 State of B2B Marketing research, a ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Not a bad approach, but unfortunately it’s the same exact strategy every single one of your ...