Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ...

If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Using segments in Google Analytics can be a powerful way to track multiple campaigns. Segments define and track particular sources of traffic and you can set them up directly from the dashboard of ...

The final step in the process of setting up Event Tracking to monitor off-site clicks within Google Analytics is to add this string of code to our affiliate banner link in order to tell Google to ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

There’s no need to change your scripts, or set a section up in your Google Analytics dashboard. All you need to do is add code to the link, and it automatically starts tracking within your ...

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.