Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

AI search optimization is the practice of improving a brand’s presence in AI-generated search results, such as Google AI Overviews, ChatGPT, and Perplexity. It focuses on building credibility through ...

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

The online search environment is changing rapidly, fueled by the rise of artificial intelligence-driven search engines like ChatGPT, Google's Gemini, and Perplexity. This means that traditional search ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As technology advances, it’s often hard for businesses to keep pace. Up until now, you (like ...