The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

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Ever wondered why your text messages sometimes fail to send, show up pixelated or don’t appear at all on the other person’s end? It might not be your phone, but your carrier’s messaging support.

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal communication, businesses use SMS messaging to contact customers and market their ...

On this day 35 years ago, the first SMS text message - a simple, two-word greeting, was sent by an engineer to a work ...

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

For years, the iPhone’s two-tiered texting system has been a hot topic. iPhone-to-iPhone texts in the Messages app are blue, and enjoy full encryption and more robust media features, like animations.

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer engagement through efficient, data-driven ...

Organisations using branded identifiers in their text messages to consumers will need to register them by July 1, 2026, or ...