Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.

Splash, the developer of the Roblox -based music-making creation kit of the same name, has announced it raised $20 million to expand its offerings. The fundraise was co-led by Amazon’s Alexa ...

Maybelline New York debuts virtual beauty, music experience on Roblox Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their ...

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the ...