Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Scripted and directed by Robuilds, the movie follows JBL’s creation of a branded Roblox world launched on Feb. 21. Its format follows a trend among Roblox users of creating self-made films.

Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...