Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its ...

Chobani has crossed into the metaverse through the online gaming platform Roblox where it's targeting a new generation of consumers with its oatmilk portfolio helping to transition its identity from a ...