The sound effect is hugely popular, and is well known in and out of the Roblox community - it has been used in countless memes and videos around the world.

And of course all of this activity is aimed at kids, the overwhelming demographic behind Roblox ’s huge popularity and recent $45 billion Wall Street IPO ...

Roblox, the somehow-increasingly-popular free video game, is ready to monetize its newfound infamy. The game’s oft-memed death sound — a strange and comical "oof" — will now cost in-game ...