Video-game company Roblox said Friday that Mattel is providing licenses for Polly Pocket, Street Sharks, Rock 'Em Sock 'Em Robots and Matchbox. The licenses would soon be available for creators to ...

The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

Roblox's Adopt Me has got its Toy Shop update You're getting a new area to doddle around in, improved toys, and a premium pet ...

User-generated game platform Roblox is launching a toy range based on player-designed characters. The Roblox platform was originally launched in 2006 and is now available on iOS and Android as well as ...

PhatMojo has signed global toy rights to Grow A Garden, the Roblox phenomenon that recently set the highest concurrent player ...

New codes have arrived for 'Pop It - Fidget Toy World' on Roblox, here's how to redeem all of the latest codes and which ones have expired.

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.