…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

A recurring trend that we’ve been covering recently is that Roblox has gotten numerous real-life companies to come into its universe to product their products. The gaming space is also seeking out ...

Among respondents who spend money on Roblox, more than half (52%) also spend on real-world products linked to their character in the Roblox universe. Top physical product categories inspired by Roblox ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

First up, we have the Lana fashion doll. At 12 inches, she’s standing at about the height of Barbie. The doll is posable, showing joints at the elbow, wrist, and knee (though they don’t look like ...