The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

A student at Boston University has designed a hyper-realistic MBTA bus simulator on online game platform Roblox, a virtual universe that lets<a class="excerpt-read-more" href=" More ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.