Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market uses ...

Apple (NASDAQ:AAPL) launched its Vision Pro augmented reality headset in January. So far, early results have surpassed expectations. This could pave the way for a broader moment for augmented and ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...