Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...
The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...
Proceedings of the National Academy of Sciences of the United States of America, Vol. 115, No. 37 (September 11, 2018), pp. 9157-9162 (6 pages) Although complete randomization ensures covariate ...
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