As an Editor at Pocketnow, Aryan covers all things mobile, be it the latest smartphones, wearables, gaming consoles, or accessories. His experience using some of the newest hardware from Apple, Google ...

Marketers using promotional push notifications drive 9.6x as many users to make a purchase as the customers who didn't receive a message, according to a study from mobile marketing platform Leanplum ...

This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by ...

Mobile push notifications can engage your users when your app is not in an active state. Because most users don’t go back to apps after using it once for lack of engaging content, push notifications ...

With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in ...

2015 watched the consistently growing popularity of push notifications and it would continue to improve this year. With a striking open rate of up to 80% and push-enabled apps enjoying an impressive ...