For any e-commerce brand, a feature in a major news outlet, a mention on a popular podcast, or a showcase on a hit show is the marketing holy grail. This burst of media attention can trigger a "viral ...

An Excel workbook called ProfitMax.xls provides a simple example of how to use Solver and the Comparative Statics Wizard. The Comparative Statics Wizard is an Excel add-in that walks the user through ...

In this paper, the standard model of profit maximization is extended to include multi-product production in a market characterized by impatient customers. A formal model is presented that includes ...

I asked Prof. Bainbridge whether I could cross-post this from Corporate Finance Lab, and he kindly agreed: What is the purpose of a corporation? Is it, as Nobel Economics laureate Milton Friedman ...

When a small business is first getting started, its goal may appear relatively straight forward: to make as much money as possible for its owners. But for a business to be successful long term, a new ...

Every business aims to earn a profit, but companies exist for other reasons as well, such as providing meaningful livelihoods and working toward social and economic well-being. Profit maximization ...

Writing in the WSJ last week, economics professor Paul Rubin “takes the community organizer-in-chief to task for his dismissive comments about profit maximization” (ht/E. Frank Stephenson): In ...

Though the effects of the most devastating financial crisis in decades have begun to fade, debate about companies' priorities – whether they should put profits or the common good first – is far from ...