Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

Let’s roll back to the basics and discuss a few innovation tips that I think all software developers should understand. My company produces software-enabled solutions that aim to solve problems while ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic. More ...

At least half of all product launches fail to live up to companies’ expectations. For every four projects that enter development, only one makes it to market, according to a recent study at Georgetown ...

For some well-established industries, product lines are simply updated regularly, and product development tends to be an easy, relatively unimaginative process. For other products, however, their ...

This file type includes high resolution graphics and schematics when applicable. Product development processes were not a big deal until 1983, when several noteworthy articles outlined the merits of ...

The rules of traditional product development are rapidly changing. Companies seeking growth can no longer afford to ignore the millions of customers demanding high quality and performance at ultra-low ...