DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

The application of AI has demonstrated powerful ubiquity and professionalism, but the key to true implementation lies in the ...

http://www.executivebrief.com – As project management methodologies became standardized, the pressure on information development practitioners to establish ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. The model - which outlines the steps firms can take to reach optimum ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

The development of novel digital technologies connected to the Internet of Things, along with advancements in artificial intelligence and automation, is enabling a new wave of manufacturing innovation ...