Imagine you're a researcher studying how sleep affects mood. To explore the connection, you would look at two key "variables": sleep (how much someone gets) and mood (how happy or irritable they feel) ...

When it comes to developing a customer-centric organization, the soul of that transformation journey lies in your corporate culture. Without the right culture, one deliberately designed to be customer ...

Hayden is the President and Chief Revenue Officer of Seismic, a global enablement company, where he leads the go-to-market team. In today’s service-based economy, customer experience has taken center ...

The operationalization of psychological constructs is a significant feature of behavioralist methodology engendering a potential circularity in which the psychological construct is defined by the ...

When Jamie Allison joined the Walter & Elise Haas Fund in 2018 as executive director, she wondered, “Where have I landed? How do I lead here? Where is the center of gravity in this place?” Trustees ...

As leaders, we want to be at the forefront of transformational change. We craft and implement plans to gain a competitive edge, elevate the use of groundbreaking technology, and continuously adapt. In ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand ...