Web Sites - In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what ...

Partner Content At a time when email volume has increased by almost 25 percent year over year, you simply can’t afford to not be testing and determining what will make your customers click.

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with ...

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

One of the keys to multivariate testing is in selecting factors to test, and defining them so that they may be accurately analyzed. Many unique factors exist on every site, and they vary in scope from ...

There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference ...

Maxymiser’s Mark Simpson is to reveal how the company’s multivariate testing system delivered a 13% increase to LOVEFiLM’s online customer conversion figures. Speaking at next week’s Internet World ...

Research from all publishers Recent developments have focused on refining permutation tests to ensure both finite-sample exactness and asymptotic validity in multivariate settings.

For example, any multivariate inequality constraints test on the parameters of a multivariate normal random vector has an equivalent multivariate one-sided test in terms of the vector of dual ...