For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...
New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...
NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...
Under30CEO on MSN
App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance
Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...
TV News Check on MSN
EDO launches ‘Always On’ measurement with NBCU, Paramount
EDO, a TV measurement platform provider, has launched EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ ...
SHANGHAI, SHANGHAI, CHINA, January 19, 2026 /EINPresswire.com/ -- With the development of industrial automation, ...
2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...
The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of renewable energy infrastructure, and stringent safety and quality regulations ...
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