Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Last year, businesses lost $62 billion in revenue from poor lead tracking. Not from bad products or weak marketing—from the gap between customer interest and follow-up. QR codes bridge this gap, but ...

Bluenose, a customer success platform that helps businesses reduce customer churn and identify opportunities for growth, today announced a partnership with Marketo, a provider of marketing software.

As marketing change agents increasingly use technology to better engage their buyers, the battle to be the preferred tech partner for marketers is heating up. Oracle and Salesforce have been on ...

(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe ...