NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

An Oklahoma expert in child internet safety spoke with News 9 about the dangers of a popular gaming platform, Roblox, on ...

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

Roblox might mostly look and feel the same for now, but a lot of change is just over the horizon, inching closer.

E.l.f. has created a virtual kiosk on Roblox where players in the U.S. can purchase several items on the platform.