NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the music community within Roblox.

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

Top Roblox creators are earning as much as $50,000 a month, as the user-generated-content platform continues to grow and evolve.