K-Pop group aespa’s latest digital partnership is with a fashion brand called Blueberry. And no, that isn’t us typo-mangling Burberry. Blueberry is a ‘digital fashion house’ that creates virtual items ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

SEOUL – K-pop boy band NCT 127 are launching a virtual concert in collaboration with Roblox, their management agency SM Entertainment announced on Wednesday. The NCT 127 Concert Experience will be the ...