IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

Innovation, design, change, creative revolution. Philip Morris Italia, in collaboration with Vogue Talents, launches IQOS MASTER STYLE, a scouting initiative to support the most promising young ...

Philip Morris' iQOS device can collect user data. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits.

What is Iqos, though, and how is it any different from a vape? Altria began developing Iqos with cigarette behemoth Philip Morris before the companies split in 2008, according to CNBC.

WASHINGTON — The Food and Drug Administration said Tuesday that it would permit the sale of IQOS, a “heat not burn” tobacco device made by Philip Morris International, in the United States ...