I've recently been rewriting your 10 second sales messages. Since I don't want to spend the rest of my career doing this, I thought it would be useful if I gave you the five rules for writing sales ...

Here's a simple and reliable reliable way to write a sales message that will actually help you sell. The process should take less than 10 minutes, if you know your customers. Here are the six steps: ...

Inc. contributing editor Geoffrey James outlines what to add, and what to leave out, in your next sales message. The final deadline for the 2025 Inc. Power Partner Awards is Friday, July 25, at 11:59 ...

Consumers and even businesses are bombarded with marketing messages -- through the media, through the mail and increasingly by email. A good marketing message is not easy to write because your small ...

This article was taken from the August 2011 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by ...