At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...