How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

Asset tracking ROI, or return on investment, refers to the business process for determining the value offered by assets in relation to the costs of buying and maintaining them. Ideally, a business ...

Google Search Console treats every AI Overview impression as a regular impression. When an AI Overview appears for your ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

What if a salesperson could crush their quota but still be underperforming? When sales organizations are focused on the long-term, sales leaders track KPIs beyond new business. They look at the big ...

Hospital marketing teams create campaigns intended to reach thousands of people, so it’s important they use the right metrics to measure how those efforts perform. Here, eight marketing executives ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...