How to Find a Qualitative Variable in Excel. Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories.

Qualitative data can also be collected in a number of other ways, including interviews, panel groups, ethnography (participant observation), archival work, and document analysis.

Both Produce Data to Analyze Whether you are focused on the numbers of quantitative research or the reasons for qualitative research, both processes require that the raw data be analyzed.