To script or not to script (or something in-between)? There is not one perfect answer to this question. But the end goal is clear: If the reporter and host sound like they're reading, we have a ...

A reporter or host's delivery — presence, tone, pacing, energy — can be the difference between a story that resonates and one that just gets skipped.

You’ll sound less like you’re reading a script and more like you’re telling a story. The mouth edit: Read aloud the story you’ve written. (This technique isn’t limited to audio writing.

Here are 4 tips for working with a webinar script that doesn't sound like you're reading to your audience.