As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions. Crafting winning ads is crucial for attracting the right ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, raising both opportunities and challenges.

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...