As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox’s entry into the online ad market is an effort to make up lost ground due to a downturn in in-app purchases of Robux. Growth has diminished for its proprietary in-game currency. Also, Roblox ...

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.