Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to ad-system updates that show a boost in conversions.

Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.

If you sync Google Analytics with Google Search Console, it is easier to see the full spectrum of data available. Firms that use Google Ads can link those accounts to see how much traffic the ads ...

Create a Custom Segment in Google Analytics Open the Web page that features the banner ad in your Web editor of choice. Create a URL using Google's URL builder tool (see link in Resources).For the ...