Via a "reverse image search" on a computer or smartphone, you can find people, places and things that are in the picture. Watch this video to see how to do a reverse image search on Google.

There are multiple ways to make a reverse image search with Google. We show you all of them along with handy tips to optimize your search.

Google Images on a desktop browser provides the most direct way to perform a reverse image search. You can drag and drop, upload an image file or paste an image's URL to find visually similar results.

Google's updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.

From shopping and taking notes to verifying images or simply satisfying your curiosity, Google Lens has some cool tricks you'll want to try.

This is my simple way to do a reverse Google image search on desktop. I show how to find more info about a picture or where it came from by using the little camera icon on the Google homepage. You ...