Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

When you’re ready to scale your company, bringing the right people on board is critical to success. Because there’s usually such a razor-thin margin of error in ...

As the head of a company whose business is helping organizations harness information and turn it into actionable insight, I know just how valuable data can be in revealing important trends and ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing.

In recent years, consumers, regulators, and investors have increasingly shown an interest in understanding how corporations affect the world around them. To help investors and other stakeholders ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX ...

The article discusses leverage ratios such as debt to assets, debt to equity, debt to EBITDA, and debt to free cash flow, as well as the interest coverage ratio. Using company examples, I explain ...

CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

The NCAA Tournament selection committee uses seven metrics, divided into predictive and results-based categories, to evaluate teams for at-large bids and seeding. Predictive metrics, such as NET, ...