Unique and accurate meta descriptions are critical to boosting click-throughs from search engine results to your website. It’s a smart practice to audit your site for meta descriptions.

Here's how to write and optimize meta descriptions according to best practices as recommended by Google and official HTML specifications.

A publisher asked Google’s John Mueller if it’s okay to add two meta description tags and two title tags on a single page. Google’s John Mueller provided a surprising answer that shows how ...

Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.

Learn how to increase your website traffic by optimizing your title tags and meta descriptions to improve your clickthrough rate.

Title tag Meta description We’ve discussed how to write meta descriptions in a separate post, so for now let’s discuss title tags, the most important meta tags on your site. What is a title tag? Title ...