Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Tools like the ai brand visibility tool are becoming crucial because they reveal how well your brand shows up in AI-driven ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at ...

MaxDRIVE has expanded its search box optimization service, giving orthodontists a way to appear directly in Google and Bing ...

For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.