Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Google's push into artificial intelligence keeps on growing, and 2025 brought a notable entry in the Data Science Agent.

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

New Data Transfer Essentials is designed to enable enterprises to transfer data between clouds at no cost for supported ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google was found liable for violating the privacy of 98 million users in a class action lawsuit. Are you one of them?

Still from YouTube video "About the Google Data Analytics Certificate" (Google/YT) After writing for years about the benefits of certificates and short-term credential programs, especially for working ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...