Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Want some industry information about getting the most of your Google AdWords budget? Check out the Google Optimization Center, which gives you some great strategies depending on the type of industry ...

Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the ...

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By ...

Instead of you having to paid consulting fees, I’m listing 9 optimizations you'll be able to perform in your AdWords immediately no matter your skill level. There comes a time in every AdWords ...

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...