Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Performance Max's "black box" has ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google ...

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...