American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." So many of us fondly remember our first American Girl doll, from the turn-of-the-century change-maker ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...

Millennials’ favorite historical dolls just got a Saturday Night Live moment. A faux American Girls movie trailer debuted on SNL on April 15, and it embraced the tragic parts of the dolls’ stories.

"This ruins the whole point of the historical dolls!!" one critic said Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full time ...

When Greta Gerwig’s (“Little Women”) “Barbie” came out, I wanted to love it. I saw endless social media and online praise for the movie, countless women moved to tears by America Ferrera (“The ...

Since the company’s start in 1986, American Girl dolls have been a way for some youth to find themselves in characters. American Girl sells several lines of dolls and also publishes books displaying ...

Research by Cardiff University has found that playing with Barbie dolls can help reach key milestones in developing empathy and social understanding during childhood. Doll play was found to be ...