American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

It would be impossible (and embarrassing) for me to calculate the thousands of dollars I have given to the American Girl company in the past 11 years, since my older daughter received her first doll ...

Growing up, it felt like you were either the kid with all the American Girl dolls, or you knew the kid with all the American Girl dolls. And they always seemed to be set up in one single (some might ...

When my daughter was born in 1983, my mothering was driven by late-70s feminist ideals. I believed that if I dressed her in overalls, cut her hair as short as a boy’s, and gave her trucks instead of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Keeping well-loved items from your childhood ...

Millennials’ favorite historical dolls just got a Saturday Night Live moment. A faux American Girls movie trailer debuted on SNL on April 15, and it embraced the tragic parts of the dolls’ stories.

When Greta Gerwig’s (“Little Women”) “Barbie” came out, I wanted to love it. I saw endless social media and online praise for the movie, countless women moved to tears by America Ferrera (“The ...