For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

AI reshapes discovery: Experts warn that AI systems act as new gatekeepers, rewarding originality and authority while filtering out generic content. Platform-specific roles: Strategists recommend ...

Why this matters: Amazon’s algorithms now reward high-quality, original AI-assisted books while penalizing low-effort content, making strategic AI use essential for discoverability. Tools that deliver ...

EVOLVE, an agentic framework that autonomously optimizes AI training data, model architectures, and learning algorithms — boosting MMLU scores by 18 points over human baselines.

Why Your Lean Team is Losing to the Algorithm If you are operating as a lean team—or striving to be an “all-around super individual” handling strategy while executing at scale—the TikTok content ...

A few years ago, a leading U.S. hospital system rolled out a predictive AI model for patient readmissions. It had all the right components: a large training dataset, modern architecture and a ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI to push creativity further.

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...