Discover the latest Roblox sensation, Steal A Brainrot, a tycoon game with a twist and an endlessly addictive gameplay loop.

Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

Gamefam's Festival Tycoon and The Chainsmokers Concert Experience are currently the most Roblox player-approved branded musical experience.

NASCAR is once again taking the virtual racing world by storm, this time with the launch of "NASCAR Tycoon" on Roblox created by Dubit.