Write out the actual objective. Specify one action verb and one type of result you need from the consumer research project. Verb examples include identify, define, evaluate, select or test.

How to Write Focus Group Objectives. Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions ...

When organizations or firms develop their research programs they need to develop their overall research objectives. Here we look at how people put together research goals and objectives. # ...