Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

I have a distinguished colleague who unceasingly tries to persuade me to see that my attempts at descriptive grammar really have a prescriptive subtext. We were both participants in a workshop on the ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

The authors advocate the conscious use of descriptive and prescriptive theory to promote ethnic-sensitive practice. They describe the nature and complementary functions of descriptive and prescriptive ...

A review of An English Language Primer Focused on Sri Lanka (Especially for Tamil Readers) by Prof. S.R.H. Hoole. It is said that the first lexicographer Samuel Johnson ushered a new orientation to ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Descriptive and normative modeling of decision making under risk and uncertainty have grown apart over the past decade. Psychological models attempt to accommodate the numerous violations of ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...