As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Yet one of the most common complaints I hear as an advisor to businesses is that the decision process is arbitrary or broken. The challenge is that everyone, including the experts, seems to have a ...

Decision-making is one of the most important aspects of your small business, but the process of arriving at a decision must be precise, so that it will yield the best results. It's also important to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Decisions shouldn’t happen in a vacuum — or in a black box. But for modern decision-makers, ...

Opinions expressed by Entrepreneur contributors are their own. We are defined by the decisions we make from the moment we wake up to when we fall asleep. Regardless of how mundane or unimportant these ...

Forbes contributors publish independent expert analyses and insights. I discuss surviving retirement—and making it the best stage of life. Imagine you need to buy toothpaste. You're standing in the ...

Amazon CEO Jeff Bezos just published his annual letter to shareholders, and new this year is a lot of talk about how Amazon calculates big risks. He first says Amazon is the best place in the world to ...