As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Making decisions for your small business might seem to require wisdom beyond your capabilities. However, if you are methodical about your decision-making process, there is a better chance that your ...

Do a deep dive into every aspect of the decision before you. The more you dig in, the more you will know. With a greater knowledge and understanding of the good, the bad, and the risks involved in ...

Forbes contributors publish independent expert analyses and insights. I discuss surviving retirement—and making it the best stage of life. Imagine you need to buy toothpaste. You're standing in the ...

Chip and Dan Heath are back with another book that applies cognitive science to management. In 2007, the brothers—Chip is a business professor at Stanford and Dan is a senior fellow at Duke’s Center ...

Feeling burnt out at work? Here are some actionable steps you can take to decrease burnout and help to alleviate decision fatigue. Burnout is a state of exhaustion resulting from prolonged and ...

Neuroscientists at the University of Pittsburgh have pinpointed a specific neuronal mechanism that helps explain how anxiety can disrupt the decision-making process and often leads to poor choices.

Jamie Schwandt suggests that it is the structured nature of MDMP which prevents the modern US military from exploiting the ambiguity that can be found on the battlefield. He feels that the rigidity of ...