Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Avid Content Core is a content data platform that connects teams and systems across editorial, operational, and business domains ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

In 2025, eighty-three percent of companies already use AI to review resumes. For candidates, that means a machine is almost always the first “reader” of their application. The good news is that those ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

With the volume, variety, and velocity of data growing rapidly, agencies face the challenge of transforming complex ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced digital economy, corporate decision-making is undergoing a seismic ...