The research explores the question of how personalized customer service profiles influence customer behavior compared to standardized profiles.

When customers see a real person's face and bio rather than a corporate logo, they perceive agents as friendlier and better ...

Twitter is introducing custom profiles for businesses in order to personalize the customer support experience within direct messages on its platform. The feature basically allows a company to identify ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

SAN ANTONIO--(BUSINESS WIRE)--Harland Clarke, a leading provider of payment and marketing solutions to financial institutions, today announced the launch of its Voice of the Customer program, powered ...